Tehbotol Sosro name is taken from the brand name of a tea leaves 'Teh Cap Botol' and the name of the founding family 'Sosrodjojo'.
In 1940, the Sosrodjojo family started the business in Slawi, Central Java, produced and distributed the tea leaves with brand ‘Teh Cap Botol’.
In 1965, Sosrodjojo Family began to expand its business to Jakarta by offering product sampling (Cicip Rasa) to several traditional markets in Jakarta.
Then in 1965, the effort to introduce Teh Cap Botol in Jakarta with ‘Cicip Rasa’ strategy by coming to some crowd centers in Jakarta.
They started to brew the tea on the spot in the traditional markets. But this method is not effective to attract the crowd . Then tea was no longer brewed on the spot, but contained into the large pots, to be delivered to the market by using a pickup truck. Again, this method was considered painful, because most of the tea spilled over from the pots in the pick up during the trip to the market
Finally, they found an idea to make a tea that has been brewed in the office and packaged into a ketchup or lemonade bottles that had been cleaned.
In 1969, came the idea to sell the ready to drink tea in a bottle for the first time. Then called Tehbotol Sosro.
Bottle Shape and Logo Changes of Tehbotol Sosro
The packaging design have already changed for three times, the 1st version
in 1969, 2nd version in 1972, and the 3rd version in 1974